What is Gluten...?
...and What It Means To Be Gluten-Free?

It's worth spending a minute or two explaining as best as we can in layman terms what "gluten" is and in the food world what it means to be "gluten-free".
Gluten is a natural protein that is found in wheat and several other grains. It acts as a kind of glue that when mixed with other ingredients helps hold the finished food product together and maintain its shape. Why, then do we care about this? Because many common foods that we eat today are generally made with wheat (flour) and as such contain gluten. Those including breads, cookies, cakes, pies, pasta, and cereals. And you say " And your point is?" Historically, for a good portion of our population, eating food products that are made with wheat "gluten" did not pose a health issue for them. But with the changes in the growth of wheat over these past 45 years the structure of the gluten has changed. Thus, when the finished food product that contains the wheat is ingested, gluten has been known to trigger an allergic or immune reaction that can lead to intestinal disorders that range from mild to severe. Basically, the digestive track expresses an intolerance to properly digest the gluten. Hence, the expression “gluten-intolerant”. Those who suffer from gluten-intolerance know what it means to experience digestive problems of gas and bloating, headaches, lack of energy, to the more severe symptoms, when they ingest a food product made with wheat.
Now that we know what “gluten” is and what it means to be “gluten-intolerant”, is there hope then for this growing population of folks to still enjoy the sweets that they love to eat but without wheat ingredient in the finished food product? And, can it still taste good? Absolutely “Yes” to both but only when the highest of quality ingredients are used throughout the entire recipe and the recipe is void of any added preservatives or artificial ingredients. Both of these affect taste and texture! Sweetopia believes that fresh, from scratch and using natural ingredients produces a huge difference in the finished product and provides a much more positive and memorable experience for the consumer. Moreover, today’s consumers are not heedless shoppers but rather are savvy, look for and can tell true quality, be it food or non-food articles.
That said, while the gluten-free market continues to grow vastly, there is little in the way of all natural, high-end sweets that are imaginative in the finished end-product, excellent in taste and texture, and virtually indistinguishable that the product is gluten-free.
I have done my fair share of purchasing and taste-testing other GF cookies on the market of what I believe to be Sweetopia’s competition and there is no comparison to Sweetopia’s cookie products in taste, texture and imagination. They are chalking in texture, flat in taste, unimaginative and visually unappealing. Moreover, forget the grocery stores that tout they have GF sweets. It’s just not so! Nothing "nada" in the clear glass fresh bakery section. I was able to find a GF choc chip cookie in the freezer section of one of my local supermarkets. To add insult to injury, the cookie about 2” in diameter was priced at $3. That too, was flat and chalky and had I not spotted a couple of chocolate chips in it, I would never have known the flavor of the cookie. Call me a purest, but cookies are best enjoyed baked fresh from the oven and not put into the freezer for later consumption. If you need to freeze your finished sweet, you want a great tasting and texture-perfect product before it goes into the freezer. So, it is ever more critical that every ingredient in that sweet be of the highest quality, natural, and with no added preservatives or artificial ingredients.
Contact me for your fresh, all-natural gluten-free, dye-free and nut-free Cake, Cookies. Mighty Minis, and Sweet Breads.





